Press Release : GENNEXT DELIVERS TOP YOUTH INSIGHTS ON SA’s ‘COOLEST’ BRANDS

The Sunday Times Generation Next Survey Awards, in partnership with HDI Youth Marketeers and sponsored by Waltons, has returned for the 11th year to celebrate the most influential brands amongst the youth today. The annual event was held at the Sandton Convention Centre this year to accommodate the enormously growing platform that the Awards have become for marketers, brands and celebrities alike.

The survey, conducted by HDI, recognises South Africa’s most-loved brands, products and celebrities in 72 categories voted for by over 5 400 youth aged between 8 and 23. Popular South African comedian, Riaad Moosa, hosted the event with a live performance from local rapper, Cassper Nyovest, who pulled out all the stops. Nyovest was voted both Coolest Local Music Star and Coolest Local Celebrity of 2015.

Trevor Ormerod, GM: Group Sales at Times Media said, “The Awards have received a massive response each year and highlights the relevance that these insights hold for both marketers and brands. We’ve seen some impressive shifts in position amongst some brands, especially those that have come out on top this year challenging their competitors to stay on top of their game.”

The big winner of the night was Nike who has always been a front-runner in the Awards and went home with the coveted Coolest Brand Overall, Coolest Clothing Brand, Coolest Footwear Brand and Coolest Brand Slogan awards.

New winners this year include Mercedes Benz who won the Coolest Motor Vehicle award, Cape Town was voted Coolest Holiday Destination and KFC claimed Coolest Fast Food Place. Samsung took this year’s Coolest Cellphone category from the Apple iPhone and DStv was voted Coolest Company to work for beating last year’s winner, Google. Xbox moved into first place for Coolest Hi-Tech Gadget taking over from the Samsung Galaxy Tablet.

Skeem Saam on SABC 1 was voted the Coolest Current TV Programme and Coolest TV Soap, out-doing Generations’ in both categories.

The Protea’s Cricket Captain, AB de Villiers, was voted Coolest Local Sportsperson. TV personality, Minnie Dlamini scooped the Coolest Local Female TV Star for the third consecutive year while DJ Black Coffee once again dominated the Coolest Local DJ category. South African comedian and new Daily Show presenter, Trevor Noah, won the Coolest Male TV Star and Coolest Local Celebrity titles.

Nestle Milo won the Coolest Breakfast Cereal category and Pin Pop moved into number one in the Coolest Sweets category. Soul City won the Coolest Community Programme category while Soulbuddyz shifted into second place and Save the Rhino into third.

Whatsapp remained the leading Coolest Social Media Platform and Coolest Cellphone Application amongst the youth. Monster Energy won Coolest Energy Product/Drink for the second year running.

Jason Levin, MD at HDI Youth Marketeers said, “This year’s crop of winners shows us, again, that youth are and aren’t fickle. Coke, Dorito’s, Vodacom, Spur, Trevor Noah and Minnie Dlamini are all still on the podium. But BMW surprisingly was toppled, and there are some other fresh new faces on the winners’ list too. But more importantly, every year has been amazing to see the awards platform and the event itself really springboard to the next level.”

Brand winners who retained their number one position in the survey include: Metro FM (Coolest Radio Station); SAA (Coolest Domestic Airlines), FNB (Coolest Bank), Protea Hotels (Coolest Hotel Group),Vodacom (Coolest Telecomms Provider), Engen (Coolest Petrol Station), Spur (Coolest Eat-Out Place), Pick ‘n Pay (Coolest Grocery Store), Doritos (Coolest Snack) and Coca Cola (Coolest Cold Drink). The survey was conducted across seven regions including Eastern Cape, Free Sate, Gauteng, KwaZulu-Natal, Limpopo, North West and Western Cape.

For a complete list of category winners and survey methodology, please visit: www.TMAdRoom.co.za
The Sunday Times Generation Next Brand Survey results will be published as a supplement in the Sunday Times on 10th May.
-Ends-

Notes to Editor:
The Coolest Local Sportsman and Sportswoman categories were merged to form the Coolest Local Sportsperson category.
Coolest Tinned Food is a new category that was introduced into the survey this year.
For more survey information, contact Rozaan Steenkamp (011 706 6016) or visit www.hdiyouth.co.za
For media information and images, please visit http://bit.ly/1Igh4bB
2015 Sunday Times Generation Next Brand Survey Results

Coolest Brand Overall 2015
1 Nike
2 Coca-Cola
3 Samsung
Q1 Coolest Banks 2015 All groups 2015
1 FNB 25.29
2 Standard Bank 23.72
3 ABSA 18.99
4 Capitec Bank 13.33
5 Nedbank 12.46

Q2 Coolest Cellphones 2015 All Groups 2015
1 Samsung 29.47
2 Apple iPhone 24.96
3 BlackBerry 14.96
4 Nokia 11.90
5 Huawei 7.01

Q3 Coolest Clothing Stores 2015 All Groups 2015
1 Mr Price 16.95
2 Edgars 9.44
3 Markham 8.36
4 Woolworths 7.95
5 Sportscene 7.76

Q4 Coolest Domestic Airlines 2015 All Groups 2015
1 SAA (South African Airways) 39.07
2 Mango 24.87
3 BA (British Airways) 19.01
4 kulula.com 10.28
5 Safair 6.42

Q5 Coolest Toothpaste 2015 All Groups 2015
1 Colgate 33.67
2 Aquafresh 27.15
3 Sensodyne 15.26
4 Oral-B 11.62
5 Pepsodent 4.80

Q6 Coolest Clothing Brands 2015 All Groups 2015
1 Nike 23.10
2 adidas 18.06
3 Guess 9.44
4 Sissy Boy 5.76
5 Puma 5.49

*Category name changed
Q7 Coolest Dairy Drinks 2015* All Groups 2015
1 Nestlé Hot Chocolate 15.01
2 UltraMel Custard 13.44
3 Yogi Sip 11.37
4 Milk 10.32
5 MILO 9.29


Q8 Coolest Hotel Groups 2015 All Groups 2015
1 Protea Hotels 27.54
2 Hilton Hotels 16.14
3 Sun International 15.86
4 City Lodge/Town Lodge/Road Lodge 10.94
5 Three Cities 10.18

Q9 Coolest Brand Slogans 2015 All Groups 2015
1 Just do it (Nike) 22.09
2 A taste for life (Spur) 10.85
3 Impossible is Nothing (adidas) 9.70
4 I'm lovin' it (McDonald's) 9.43
5 So good (KFC) 9.21

Q10 Coolest Shopping Malls 2015 All Groups 2015
1 Sandton City 13.36
2 Gateway Theatre of Shopping 9.24
3 Canal Walk 8.18
4 Rosebank Mall 7.50
5 V & A Waterfront 7.00

Q11 Coolest Jobs 2015 All Groups 2015
1 CEO (The Boss) 11.93
2 Doctor/Surgeon 9.74
3 Soccer Player 7.41
4 Engineer 7.27
5 Lawyer 7.04

Q12 Coolest Companies 2015 All Groups 2015
1 DStv 14.49
2 Google 9.34
3 Apple 8.79
4 BMW 8.38
5 Samsung 7.29

Q13 Coolest South African Fashion Brands 2015 All Groups 2015
1 Identity 24.07
2 LEGiT 12.95
3 Urban 12.85
4 Red 8.83
5 Aca Joe 8.81
Q14 Coolest Telecomms Providers 2015 All Groups 2015
1 Vodacom 32.84
2 MTN 27.53
3 Cell C 23.81
4 Telkom 7.70
5 Virgin Mobile 3.55

*New category
Q15 Coolest Tinned Food 2015* All Groups 2015
1 KOO 37.33
2 Lucky Star 30.79
3 Bull Brand 16.13
4 Rhodes 8.07
5 Spekenam 4.08

Q16 Coolest Ultra Luxury Motor Vehicles 2015 All Groups 2015
1 Lamborghini 20.54
2 Ferrari 16.73
3 Bugatti 16.10
4 Rolls-Royce 11.10
5 Aston Martin 10.87

Q17 Coolest Motor Vehicles 2015 All Groups 2015
1 Mercedes-Benz 18.47
2 BMW 16.53
3 Range Rover 10.97
4 Audi 10.51
5 Volkswagen (VW) 6.43

Q18 Coolest Local Holiday Destinations 2015 All Groups 2015
1 Cape Town 23.20
2 Durban 18.19
3 Sun City 16.85
4 Kruger National Park 7.47
5 Johannesburg 7.45

Q19 Coolest Petrol Stations 2015 All Groups 2015
1 Engen 31.87
2 Shell 16.72
3 BP 13.80
4 Caltex 13.40
5 Total 12.58

Q20 Coolest Local Entertainment Destination 2015 All Groups 2015
1 Gold Reef City 20.02
2 Sun City 15.66
3 uShaka Marine World 13.26
4 Suncoast Casino 7.50
5 Carnival City 6.82

Q21 Coolest Console/Computer Games 2015 All Groups 2015
1 FIFA 15 20.42
2 Grand Theft Auto (GTA) 14.34
3 Need for Speed 11.13
4 Subway Surfers 9.55
5 Candy Crush 7.94

Q22 Coolest Hi-Tech Gadgets 2015 All Groups 2015
1 Xbox 13.88
2 Samsung Galaxy Tablet 11.16
3 iPhone 9.86
4 Laptop 9.82
5 Playstation 9.70

Q23 Coolest Computer Brands 2015 All Groups 2015
1 Samsung 22.98
2 Apple Mac 21.52
3 Sony 17.15
4 LG 8.41
5 HP 7.43

Q24 Coolest Weekly Newspapers 2015 All Groups 2015
1 Sunday Times 31.94
2 City Press 15.98
3 Sunday Sun 15.44
4 Soccer Laduma 10.73
5 Cape Argus 6.48

Q25 If you could watch anything on TV what would you watch? 2015 All Groups 2015
1 Movies 23.14
2 Music 20.15
3 Comedy 15.05
4 Cartoons 11.19
5 Sport 10.36
Q26 Coolest Daily Newspapers 2015 All Groups 2015
1 Daily Sun 27.88
2 Daily News 12.92
3 The Times 12.31
4 The Star 7.83
5 Sowetan 7.79

Q27 Coolest TV Channels 2015 All Groups 2015
1 Trace (DStv 325) 10.29
2 MTV Base (DStv 322) 10.16
3 M-Net Movies Action (DStv 110) 8.47
4 Disney Channel (DStv 303) 8.35
5 SuperSport Channel (DStv 200 - 221) 6.53

Q28 Coolest TV Music Channels 2015 All Groups 2015
1 Trace Urban (DStv 325) 28.18
2 MTV Base (DStv 322) 23.95
3 Channel O (DStv 320) 15.75
4 MTV (DStv 130) 9.92
5 Mzanzi Magic Music (DStv 321) 6.71

Q29 Coolest Current TV Programmes 2015 All Groups 2015
1 Skeem Saam 10.53
2 IsiBaya 9.11
3 Muvhango 7.87
4 The Big Bang Theory 7.37
5 Generations - The Legacy 6.52

Q30 Coolest Community Programmes 2015 All Groups 2015
1 Soul City 13.80
2 Soul Buddyz 11.13
3 Save the Rhino 9.88
4 Add Hope (KFC) 9.42
5 Khumbul'ekhaya 8.91

Q31 Coolest Cartoon Shows 2015 All Groups 2015
1 Tom and Jerry 14.25
2 Phineas & Ferb 9.20
3 SpongeBob SquarePants 8.52
4 The Regular Show 8.39
5 The Simpsons 8.15
Q32 Coolest TV Soaps 2015 All Groups 2015
1 Skeem Saam 15.09
2 Muvhango 14.98
3 Generations - The Legacy 13.70
4 IsiBaya 12.14
5 7de Laan 11.78

Q33 Coolest Kids TV Channels/Blocks 2015 All Groups 2015
1 Disney (DStv 303) 21.34
2 Disney XD (DStv 304) 20.80
3 Cartoon Network (DStv 301) 16.73
4 Nickelodeon (DStv 305) 13.67
5 Boomerang (DStv 302) 7.43

Q34 Coolest Reality TV Shows 2015 All Groups 2015
1 Cake Boss 13.50
2 Wipeout 11.70
3 SA's Got Talent 10.14
4 X Factor 9.94
5 Idols 9.44

Q35 Coolest Music Retailers Online/Physical Stores 2014 All Groups 2015
1 Musica 16.12
2 iTunes 11.19
3 Tubidy.com 11.14
4 mp3skull 10.89
5 ToxicWap 8.49

Q36 Coolest Radio Stations 2015 All Groups 2015
1 Metro FM 18.06
2 5FM 12.14
3 94.7 7.96
4 East Coast Radio 7.92
5 Good Hope FM 6.67

Q37 Coolest Magazines 2015 All Groups 2015
1 Top Gear 9.91
2 YOU 9.23
3 Car 8.70
4 Drama 8.54
5 People 7.47

Q37 Coolest Female Magazines 2015 All Groups 2015
1 YOU 12.53
2 Drama 11.43
3 People 9.75
4 TeenZone 8.83
5 Drum 8.77

Q37 Coolest Male Magazines 2015 All Groups 2015
1 Top Gear 16.58
2 Car 14.28
3 World Soccer 10.46
4 Speed & Sound 7.65
5 Men's Health 6.51

Q38 Coolest Breakfast Cereals 2015 All Groups 2015
1 Nestlé Milo 15.12
2 Kellogg's Corn Flakes 13.11
3 Kellogg's Coco Pops 11.16
4 Kellogg's All-Bran Flakes 10.20
5 Jungle Oats 7.57

Q39 Coolest International Celebrities 2015 All Groups 2015
1 Lionel Messi 9.73
2 Cristiano Ronaldo 9.32
3 Chris Brown 8.34
4 Beyonce 7.33
5 Nicki Minaj 7.28

Q40 Coolest Local Celebrities 2015 All Groups 2015
1 Cassper Nyovest 13.57
2 Trevor Noah 11.78
3 K.O 11.66
4 AKA 10.82
5 Leon Schuster 7.10

Q41 Coolest Grocery Stores 2015 All Groups 2015
1 Pick n Pay 22.61
2 Woolworths Food 19.52
3 Spar 13.02
4 Game 12.63
5 Checkers 11.37
Q42 Coolest Fast Food Places 2015 All Groups 2015
1 KFC 15.93
2 McDonald's 15.62
3 Debonairs 13.03
4 Steers 10.57
5 Nando's 9.79

Q43 Coolest Eat Out Places 2015 All Groups 2015
1 Spur 23.63
2 Nando's 13.17
3 Wimpy 11.56
4 Mugg & Bean 11.12
5 Ocean Basket 9.89

Q44 Coolest Energy Products 2015 All Groups 2015
1 Monster Energy 14.49
2 Red Bull Energy Drink 13.77
3 Powerade 12.37
4 Dragon Energy Drink 9.94
5 Energade 9.31

Q45 Coolest Snacks 2015 All Groups 2015
1 Doritos 16.78
2 Lay's 14.35
3 Oreos 12.72
4 Simba Chips 11.91
5 Bakers Biscuits 7.87

Q46 Coolest Cold Drinks 2015 All Groups 2015
1 Coca-Cola 22.31
2 Appletiser 12.05
3 Iron Brew 10.32
4 Fanta 9.84
5 Sprite 7.88

Q47 Coolest Universities or Colleges 2015 All Groups 2015
1 University of Cape Town (UCT) 19.21
2 University of Johannesburg (UJ) 10.46
3 University of Witwatersrand (WITS) 9.35
4 University of Pretoria (TUKS) 8.24
5 University of KwaZulu-Natal (UKZN) 6.46
Q48 Coolest Sweets 2015 All Groups 2015
1 Pin Pop 13.81
2 Jelly Tots 9.69
3 Astros 8.74
4 Jelly Belly Beans 7.34
5 Smarties 7.12

Q49 Coolest Chocolates 2015 All Groups 2015
1 Bar One 13.88
2 Ferrero Rocher 11.01
3 Kit Kat 10.52
4 Lunch Bar 7.87
5 Cadbury Bubbly 7.31

Q50 Coolest Coffee Shops 2015 All Groups 2015
1 Mugg & Bean 30.97
2 Wimpy 13.88
3 McDonald's McCafé 12.43
4 Milky Lane 8.03
5 Cappucino's 6.89

Q51 Coolest Animated Brands or Entertainment Characters 2015 All Groups 2015
1 Phineas and Ferb 12.07
2 Tom and Jerry 11.68
3 SpongeBob SquarePants 11.25
4 Smurfs 7.62
5 Scooby-Doo 7.35

Q52 Coolest Chewing Gum 2015 All Groups 2015
1 Infinity 19.09
2 Orbit 15.16
3 Stimorol 14.70
4 Airwaves 10.47
5 Chappies 8.74

Q53 Coolest Fragrances 2015 All Groups 2015
1 adidas 10.83
2 Pink Friday - Nicki Minaj 9.88
3 Heat - Beyonce 7.95
4 Guess 7.07
5 English Blazer 6.74
Q54 Coolest Male Deodorants 2015 All Groups 2015
1 Playboy 13.04
2 English Blazer 12.34
3 AXE 12.02
4 Hugo Boss 11.79
5 adidas 11.36

Q55 Coolest Female Deodrants 2015 All Groups 2015
1 Playgirl 14.60
2 adidas 9.99
3 Hoity Toity 9.33
4 Nivea 9.09
5 Dove 8.99

Q56 Top 2 things you can't live without? 2015 All Groups 2015
1 Family and Parents 13.92
2 Music 11.79
3 Religion/God 10.66
4 Cellphone 7.66
5 Money 6.91

Q57 Coolest Feminine Hygiene Products 2015 All Groups 2015
1 Always 28.74
2 Kotex 17.22
3 Stayfree 16.15
4 Lil-Lets 15.34
5 Lifestyle 12.32

Q58 Coolest Specialist Health & Beauty Stores 2015 All Groups 2015
1 Clicks 22.78
2 Dis-Chem 18.21
3 Woolworths 18.17
4 Edgars 16.40
5 Red Square 10.41

Q59 Coolest Make-Up Brands 2015 All Groups 2015
1 Avon 19.29
2 Revlon 12.99
3 L'Oreal 12.25
4 MAC 9.25
5 Bobbie Brown 7.61
Q60 Coolest Social Media Platforms 2015 All Groups 2015
1 WhatsApp 28.74
2 Facebook 15.08
3 Instagram 12.92
4 BBM 12.42
5 YouTube 9.82

Q61 Coolest Soap Bars 2015 All Groups 2015
1 Dove 18.64
2 Protex 15.50
3 Lux 12.41
4 Dettol 11.30
5 Nivea 9.54


Q62 Coolest Haircare Products 2015 All Groups 2015
1 Dark & Lovely 13.41
2 Avon 9.74
3 Head & Shoulders 9.29
4 Easy Waves 8.87
5 Soft ‘n Free 8.82

Q63 Top 2 Things You Wish for your Birthday? 2015 All Groups 2015
1 iPhone 11.10
2 Money 10.15
3 Car 8.51
4 Playstation 4 8.31
5 Laptop 6.67

Q64 Coolest Cellphone Applications 2015 All Groups 2015
1 WhatsApp 19.41
2 Facebook 9.75
3 Instagram 9.55
4 BlackBerry Messenger (BBM) 8.61
5 YouTube 8.36

*Category merged
Q65 Coolest Local Sportperson 2015* All Groups 2015
1 AB de Villiers 12.81
2 Senzo Meyiwa 11.81
3 Chad Le Clos 10.77
4 Itumaleng Khune 8.20
5 Simphiwe Tshabalala 7.39
Q66 Coolest Local DJ (radio or club) 2015 All Groups 2015
1 Black Coffee 13.79
2 DJ Fresh 11.80
3 DJ Kent 8.58
4 DJ Zinhle 8.22
5 Dj Dimplez 8.00

*Category merged with coolest Sportsmen
Q66 Coolest Local Sportspersons 2014 All Groups 2015
1 AB de Villiers 12.81
2 Senzo Meyiwa 11.81
3 Chad Le Clos 10.77
4 Itumaleng Khune 8.20
5 Simphiwe Tshabalala 7.39


Q67 Coolest Local Male Screen Stars 2015 All Groups 2015
1 Trevor Noah 22.94
2 Leon Schuster 14.68
3 Menzi Ngubane 9.57
4 DJ Sbu 9.48
5 Loyiso Gola 7.41

Q68 Coolest Local Female Screen Stars 2015 All Groups 2015
1 Minnie Dlamini 12.15
2 Boity Thulo 9.64
3 Pearl Thusi 8.10
4 Pearl Modiadie 7.37
5 Noleen 6.78

Q69 Coolest Local Music Stars (Band or Person) 2015 All Groups 2015
1 Cassper Nyovest 12.04
2 K.O 11.50
3 AKA 9.85
4 The Soil 8.42
5 Mi Casa 6.77

Q70 Coolest Shoe/Footwear Brands 2015 All Groups 2015
1 Nike 17.86
2 Coverse 10.70
3 adidas 10.16
4 Vans 8.74
5 Puma 7.11

Q71 Coolest Skincare Products 2015 All Groups 2015
1 Nivea 13.23
2 Dove 11.17
3 Vaseline 9.94
4 Johnson & Johnson 8.56
5 Avon 8.40

- Ends-

For media queries and interview requests, please contact:

ISSUED BY: Celéste Botha, Ogilvy PR, Cape Town
Tel: 021 467 1310 Email: Celeste.Botha@Ogilvy.co.za
ON BEHALF OF: Times Media

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